An important advertisements magazine in America, Advertising Age, printed Positioning Era in 1972 written by Al Ries and Jack Trout, which declared the arrival of placement”. In the minds of consumers, a brand will be established when this can be finished or the awareness about a certain symbol has essentially changed. In these four steps, the main job of brand placement” is to have brand value and the brand Positioning of brand recognition content orientation communications initiatively convey with the target consumers. It's really simple; the essence of brand management will be to join your own view about yourself and other people's opinions about you . Many people are confused about the relationship between branding placing and ” well, it is because they confuse branding” itself with management measures and brand development.

A firm builds its brand image through trade communicating with its consumers. The consumers interpret all got information and form a subjective perception of the brand or its impression. Perspectives of Brand recognition is how a man sees himself, brand positioning is how this individual describes himself and brand awareness is how others look at this person.

The image basically expresses a way a consumer thinks about the feelings and the brand the brand arouses when it is thought about by the consumer. On the basis of these characteristics, which the consumer associates with the brand, the company can build a competitive advantage for the brand.