Consumers perceive and accept many brands within a certain trade group in different ways. The picture essentially expresses a way a consumer thinks about the feelings Positioning of brand and the brand the brand arouses when it is thought about by the consumer. On the basis of these features, which the consumer associates with the brand, the company can build a competitive advantage because of its brand.

When this is finished, in the minds of consumers, a brand will be established or the comprehension about a certain symbol has simply changed. In these four measures, the principal task of brand placement” is to have brand value and the brand recognition content orientation communications communicate with the target consumers. It is very straightforward; the essence of brand management would be to combine other people's views about you and your own opinion about yourself . Lots of people are confused about the relationship between branding ” and positioning well, it's because they confuse branding” itself with brand development and management measures.

Its brand image is built by a business through commerce communication with its consumers. The consumers interpret all information that is got and form a subjective perception of its picture or the brand. Perspectives of Brand recognition is a man sees himself, brand placement is this person describes himself and brand knowledge is how others look at this person.