Consumers perceive and accept many brands within a certain trade group in different manners. It's quite simple; the essence of brand management will be to combine your own opinion about yourself and other people's views about you . In the thoughts of consumers, a brand will be created when this is finished or the comprehension about a particular symbol has basically changed.


The image fundamentally expresses a way a consumer thinks about the feelings and the brand the brand arouses when the consumer thinks about it. On the basis of these features, which the consumer associates with the brand, the firm can build a competitive advantage because of its brand.


The picture basically expresses a method a consumer thinks Need of Positioning your brand the brand arouses when the consumer thinks about it. On the basis of these characteristics, which the consumer associates with the brand, the firm can build a competitive advantage for the brand.