All advertising is about telling a story, and storylines which are credible sell. This direction includes instilling a certain amount of self-confidence in the heads of existing customers the quality they expect from architecture of brand the line of products of the brand that is particular can be anticipated to continue. This is the reason nearly every company has a department looking out for infringement of their brand.

This management includes instilling a specific degree of confidence in the minds of existing customers that the quality they expect from the line of products of this brand can be expected to continue. This is why practically every company has a section looking out for infringement of the brand.

Individuals from another state will trust the Residency Hotel although they never have been there just due to the mom brand the - 'International Hotels' group. Brand management will also make the brand stand out when placed among other competitive brands and will achieve all the aforementioned points efficiently. An established brand will find favor among consumers that will be willing to trust a fresh product without many questions being asked under the same brand. This really is one example of brand management and is placed under Brand Management Architecture. This makes brand management more difficult, and at precisely the same time, gains the confidence of the consumer easily. This is why corporate homes spend millions of dollars yearly marketing their brand all over the world. It has been understood to increase sales by comparing the product making a brand that was correctly managed more favorable in the eyes of the investor.